I use Facebook to advertise my business…… Oh is that it?

Going back five years, it was a necessity to have a Facebook page for your business, and yes it was and still is a great platform to show the world your product/service and communicate to consumers. However social media is not a digital platform that stays still, like radio or television, it continuously evolves and with this business’s need to follow. I am not about to say forget Facebook as it still is the largest social networking platform and is the second most searched word on the web, after Google, but I am going to say look at others, maybe gamble, invest in smaller social media to get ahead of the trend, not just follow the trend. For example….

Instagram has had an extremely successful year through 2015 and is a great platform to advertise, however apps such as vine and snapchat are becoming increasingly popular with younger users. Although any of my friends and people around the world use all three, they have a favourite. Target a social media that your target market would use, a great example is the use of car advertisement on YouTube, car fanatics prefer video to picture, as it involves more than just sight. Whatever your product of service is your target market will have a favourite social media, for instance, millionaires prefer LinkedIn to Facebook.

An app I advise organisations to invest in is Periscope, already absorbed by Twitter allows people to broadcast liv streams straight through the app and straight onto their twitter, so people can see exactly what they are doing at the exact moment. With Facebook already investing in this concept, not Periscope, but the same concept it is surely going to be a worthwhile investment.

Of course I know this blog post will be absolutely irrelevant in six months due to new trends and fashionable apps, but that is my point exactly, business’s shouldn’t get too comfortable using the now ‘traditional’ social media platforms, when they could be unused tomorrow. What ever happened to Bebo?

The DARK side of the web.

The web is growing day by day however this is not always positive growth, although crime in the UK has fallen from its peak, there has been a clear increase in online crime, card fraud and online banking crimes are not included in the criminal statistics however the office for national statistics said that if they were included they would expect that the number of criminal offences recorded in 2012-13 would of increased by 3.7 million, other examples of the criminal activity that is active within the web are film piracy, scams and indecent images.

A commissioned poll by research firm Vision Critical for Get Safe Online Week 2014 which lasted six days in October suggested that 51% of Britons have been affected by online crime, however only 32% reported the crime, is this right? It seems that the web is too big to regulate and police properly with far to many opportunities to conduct criminal activity. A very recent example of this is the problem of online child abuse, the national crime agency have said that it is impossible to prosecute every offender so they need to target more serious offenders, is this fair? I believe that the search engine operators should monitor this more and act as a preventer, I have already mentioned in a previous blog that online transactions are clearly not safe even with algorithms in place and it is clear that many other online crimes are becoming more prominent, the web is growing without restriction and Is not monitored by its providers well enough which leaves a strain on the police. There is no clear way to fix this and as the creator of the web has recently said: “the internet has mirrored the dark side of humanity”.

The Independent, 2014. National Crime Agency says system realistically can’t prosecute all 50,000 child sex offenders. [online] Available from: http://www.independent.co.uk/news/uk/crime/national-crime-agency-says-that-realistically-the-system-cant-persecute-all-50000-child-sex-offenders-9806790.html

Financial Times, 2014. Cyber scams and credit card fraud undermine UK crime figures – FT.com. [online] Available from: http://www.ft.com/cms/s/0/3d9d6f24-5524-11e4-89e8-00144feab7de.html#axzz3H4Ax2ygQ

Anon, 2014. [online] Available from: http://half-of-britons-have-been-victims-of-cyber-crime-but-many-dont-know-where-to-report-it [Accessed 24 Oct. 2014].

SEO’s how to get the top spot on Google!

SEO; search engine optimization is the process of changing a websites visibility on a search engines natural or un-paid search results. I have used Google due to the fact that they have 71% of search engines market share. There is much confusion on how a company actually gets top spot, many firms rely on a high placement within search engine results to gather online customers, for example; lastminuet.com lost 10% of share value as soon as it lost its place with the first page. Chikita networking provided results in 2010 showing that between the bottom of the first page and the top of the second page there was a difference of 143% trafficking, the importance of obtaining first page placement meant methods were developed to do this, however they were not strictly professional. The process of farming; by referencing many links within the webpage it gave the illusion that the page had high levels of content; however Google created algorithms to cancel these out to keep the loyalty of users. So, this should mean that the website with the most relevant context gets top spot? Well this was shown to be untrue this year when Germany accused Google of selling spots for the first page, this was seen to be true however Google denied any wrong doing faulting the algorithm.

Google is more than a search engine, it controls many websites traffic thus controlling their online value, although paying for top spot is illegal I believe that the way to achieve first page placement is through vast relevant context and possibly a small investment in to Google. So surprisingly I agree with the German regulators…..

References:

Allen, J. (2010) How Much is a Google Top Spot Worth?, Search Engine Watch. Available at: http://searchenginewatch.com/article/2050861/How-Much-is-a-Google-Top-Spot-Worth

Netmarketshare.com, (2014) Search engine market share. Available at: http://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0

Virtual Transactions from the Mobile.

Online transactions have become something of the norm in the modern day with nearly all devices having the technology to process online payments. However how far can this go? Millward Brown 2012 predictions featured the mobile wallet on smartphones and tablets, which in many ways was correct but, in the present the mobile wallet has seen advancements that exceed this prediction. Services such as PayPal are now featured in the majority of devices and websites, with a link with the new Samsung Galaxy.

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Apple in the coming weeks are to release a new online payment app, it will act as a virtual wallet making it far easier to purchase items online, the app incorporates the fingerprint scanner as a security feature. Apple going it alone using their own software could be either genius or madness, especially where online shopping is a huge aspect of smartphones and tablets. Surprisingly android phones still dominate global market share and are predicted by the IDC to still be very much on top by 2018, with a slight loss of market share to windows phones, this could be down to a cheaper price tag and more advanced tech. However with large online firms such as Amazon and EBay recently having their customers security information compromised is the evolution of virtual payment dependable.

 

 

Edwards, J. 2014. The iPhone 6 Had Better Be Amazing And Cheap, Because Apple Is Losing The War To Android, Business Insider [online]. Available from: http://www.businessinsider.com/iphone-v-android-market-share-2014-5.

Team, T. 2014. The Positive Side Of Split Between eBay And PayPal, Forbes [online]. Available from: http://www.forbes.com/sites/greatspeculations/2014/10/01/the-positive-side-of-split-between-ebay-and-paypal/ .

Brown, M. 2014. Digital Predictions for 2012, MillwardBrown [online]. Available from: http://www.millwardbrown.com/docs/default-source/insight-documents/articles-and-reports/12_Digital_Predictions_for_2012_Millward-Brown.pdf

Brown,M. 2014. Digital & Media Predictions 2014. MillwardBrown [online]. Available from: http://www.millwardbrown.com/DigitalPredictions/2013/index.html

BBC News Technology, 2014. eBay redirect attack puts buyers’ credentials at risk’[online]. Avialable from: http://www.bbc.co.uk/news/technology-29241563