Wearing the web…

Technology is forever evolving, especially in size and shape; computers to laptops to smartphones. Now the age of wearable technology is upon us, you may think that wearable technology has been around for a while now, and in many ways that is correct, digital watches, step counters and LED colour changing t-shirts are all examples of wearable technology. However the introduction of wearable technology with access to the web is now available, the release to developers of Google glass’ in February 2013 and Sony, Samsung and Apple all releasing smart watches in 2015, are the major examples of wearable technology today.

Is wearable technology really necessary? With smartphones and other such devices available, and what really is the difference? Some of the technology is definitely going to target the fitness market as the wrist can provide a pulse rate and other such measurable reading that can benefit someone’s health, Nike chief executive has said, Nike has also been linked to the apple watch.

I believe that wearable technology can benefit use in some markets, in the health market, yes, however I think that if it is used for the same purposes as phones and other communication devices it would lead to even more dependence upon the web for some people, their is also an issue of privacy especially with smart glass’; the first person in history has been treated for internet addiction, this is due to over use of his Google glass’.

Gibbs, S., 2014. Nike and Apple working on ‘stylish’ new wearable technology. [online] the Guardian. Available from: http://www.theguardian.com/technology/2014/oct/23/nike-apple-wearable-technology

Gilbert, D., 2014. Apple Watch Release Date Narrows to ‘Spring 2015’. [online] International Business Times UK. Available from: http://www.ibtimes.co.uk/apple-watch-release-date-narrows-spring-2015-1472784

Perry, K., 2014. Man treated for internet addiction ’caused by Google Glass’ – Telegraph. [online] Telegraph.co.uk. Available from: http://www.telegraph.co.uk/science/11163351/Man-treated-for-internet-addiction-caused-by-Google-Glass.html

Wikipedia, 2014. Google Glass. [online] Available from: http://en.wikipedia.org/wiki/Google_Glass


Virtual Transactions from the Mobile.

Online transactions have become something of the norm in the modern day with nearly all devices having the technology to process online payments. However how far can this go? Millward Brown 2012 predictions featured the mobile wallet on smartphones and tablets, which in many ways was correct but, in the present the mobile wallet has seen advancements that exceed this prediction. Services such as PayPal are now featured in the majority of devices and websites, with a link with the new Samsung Galaxy.


Apple in the coming weeks are to release a new online payment app, it will act as a virtual wallet making it far easier to purchase items online, the app incorporates the fingerprint scanner as a security feature. Apple going it alone using their own software could be either genius or madness, especially where online shopping is a huge aspect of smartphones and tablets. Surprisingly android phones still dominate global market share and are predicted by the IDC to still be very much on top by 2018, with a slight loss of market share to windows phones, this could be down to a cheaper price tag and more advanced tech. However with large online firms such as Amazon and EBay recently having their customers security information compromised is the evolution of virtual payment dependable.



Edwards, J. 2014. The iPhone 6 Had Better Be Amazing And Cheap, Because Apple Is Losing The War To Android, Business Insider [online]. Available from: http://www.businessinsider.com/iphone-v-android-market-share-2014-5.

Team, T. 2014. The Positive Side Of Split Between eBay And PayPal, Forbes [online]. Available from: http://www.forbes.com/sites/greatspeculations/2014/10/01/the-positive-side-of-split-between-ebay-and-paypal/ .

Brown, M. 2014. Digital Predictions for 2012, MillwardBrown [online]. Available from: http://www.millwardbrown.com/docs/default-source/insight-documents/articles-and-reports/12_Digital_Predictions_for_2012_Millward-Brown.pdf

Brown,M. 2014. Digital & Media Predictions 2014. MillwardBrown [online]. Available from: http://www.millwardbrown.com/DigitalPredictions/2013/index.html

BBC News Technology, 2014. eBay redirect attack puts buyers’ credentials at risk’[online]. Avialable from: http://www.bbc.co.uk/news/technology-29241563