Wearing the web…

Technology is forever evolving, especially in size and shape; computers to laptops to smartphones. Now the age of wearable technology is upon us, you may think that wearable technology has been around for a while now, and in many ways that is correct, digital watches, step counters and LED colour changing t-shirts are all examples of wearable technology. However the introduction of wearable technology with access to the web is now available, the release to developers of Google glass’ in February 2013 and Sony, Samsung and Apple all releasing smart watches in 2015, are the major examples of wearable technology today.

Is wearable technology really necessary? With smartphones and other such devices available, and what really is the difference? Some of the technology is definitely going to target the fitness market as the wrist can provide a pulse rate and other such measurable reading that can benefit someone’s health, Nike chief executive has said, Nike has also been linked to the apple watch.

I believe that wearable technology can benefit use in some markets, in the health market, yes, however I think that if it is used for the same purposes as phones and other communication devices it would lead to even more dependence upon the web for some people, their is also an issue of privacy especially with smart glass’; the first person in history has been treated for internet addiction, this is due to over use of his Google glass’.

Gibbs, S., 2014. Nike and Apple working on ‘stylish’ new wearable technology. [online] the Guardian. Available from: http://www.theguardian.com/technology/2014/oct/23/nike-apple-wearable-technology

Gilbert, D., 2014. Apple Watch Release Date Narrows to ‘Spring 2015’. [online] International Business Times UK. Available from: http://www.ibtimes.co.uk/apple-watch-release-date-narrows-spring-2015-1472784

Perry, K., 2014. Man treated for internet addiction ’caused by Google Glass’ – Telegraph. [online] Telegraph.co.uk. Available from: http://www.telegraph.co.uk/science/11163351/Man-treated-for-internet-addiction-caused-by-Google-Glass.html

Wikipedia, 2014. Google Glass. [online] Available from: http://en.wikipedia.org/wiki/Google_Glass


Its gone viral!

Social networking and blogging sites have become a new platform for companies to advertise and market their services, products, these platforms allow the organisation to reach an audience far greater than conventional media. What is “going viral”, well it is something that is spread across the internet, normally due to the media evoking emotion in a person with them then sharing it to others. By going viral many people must undergo this process. There is no formula for something to go viral however their are corresponding factors in many that have gone viral, if an organisation can hit these general guidelines and have some luck they can create an ad that can go viral thus projecting their brand, identity and message to a vast audience. To explain how big this audience could be here are some statistics;

  • 1.28 billion active users monthly Facebook.
  •  255 million monthly users twitter.
  • 1 Billion average YouTube mobile videos views per day.
  • 77% of internet users read blogs.

An example of a successful viral advert is Dove real beauty sketches video, since appearing on YouTube they have received over 63 million views, and this is just on YouTube from the first post, it also received 4.3 billion PR impressions in less than a month. However does this increase sales which is the main objective at the end of the day, IRI data show Dove’s U.S. sales up 1% in four weeks, after the video was released and a 3% rise to $1.5 billion for the full year.

To have a successful impact upon sales and the identity of the organisation the media that has gone viral must be positive about the brand and for the media to go viral it must have some aspect of luck and the foundations of a normal viral media, so in a way unless these combinations have been achieved it cant be considered a successful viral marketing campaign, however if these have been achieved then there is obvious rewards that are beneficial.

Ajmera, H., 2014. Social Media 2014 Statistics – an interactive Infographic you’ve been waiting for!. [online] Digital Insights. Available from: http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html

 Digitalstrategyconsulting.com, 2014. Viral video marketing case studies – the best virals of 2013 – Digital Intelligence daily digital marketing research. [online] Available from: http://www.digitalstrategyconsulting.com/intelligence/2013/12/viral_video_marketing_case_studies_the_best_virals_of_2013.php

Neff, J., 2013. Dove: The Evolution From ‘Evolution’. [online] Adage.com. Available from: http://adage.com/article/news/dove-evolution-evolution/241971/

Moreau, E., 2014. What Does It Mean to Go Viral Online?. [online] About. Available from: http://webtrends.about.com/od/howtoguides/a/Viral-Online.htm